Why the Beauty Industry Hates Men (Part IV): A Challenge to the Beauty Industry to Man-Up!

The challenge in the beauty industry for Man-Up!

Industry Story: default or design

The story of the industry often tells more than a given design. That's when we step back and monitor the development of the industry, usually sees things' are the way they are, "because that's just how the dominoes fell. Not sophisticated master plan, no conscious effort to steer the things one way or another - Parts seemingly fell into place

This phenomenon - and very often the one that - is, quite frankly, is not always a problem. Not when the default design, and still do good business on the basis of customer value creation and profits should be (in that order).

But when it does not work - when given within the design harms the entire industry and its customers instead of helping, it's more of a problem, this system is a disaster! It not only takes away the established industry players the opportunity to excel and gain their full potential, but at the same time, it makes a new industry participants to adopt dysfunctional habits, strategies and philosophies of those who already work in this area.

In short, if the default approach to work is not working, he steals all involved - those who sell, for those who buy. We heard from a win win scenario. Well, this is a lose lose scenario. And one of the most expensive places that this is a systemic problem rears its ugly head, is none other than the beauty industry.

beauty industry is a multi-billion dollar broken promise to men

Beauty Industry, at least in theory, all about providing value and improve the lives of its customers. It is about helping clients look and feel more vibrant, attractive, and confident. It is also about protecting their health, prevents or reduces the signs of aging, blocking the damage to the environment and more. Indeed, when it comes to promises to various industries make their customer base, it is no exaggeration to say that some promise as bold as a sophisticated and seductive, as well as the beauty industry.

promise to male men deserve the beauty industry should be:

"We, the beauty industry, care and respect billion people who make up about 50 percent of the world's population. To demonstrate this concern, we will design a men's facial, men's skin care and men's anti-aging products exclusively for them and then we deliver those products in the manner and place, to align with their preferences and male nature. When we do that, we will fulfill our promise to provide value to our customers, and as a result, we will succeed and gain self-individual companies, and together as the industry. "

Unfortunately - and by default than design - The beauty industry not only fail to deliver on these promises, it never bothered them in the first place! In fact, the beauty industry is not just abandon the men, it actually declared war on masculinity - which is even bigger blunder

And those of you who work in the beauty industry know this terrible truth.

Instead, the very limited attention paid to male beauty industry is geared towards men, women. Because up to 70% of male skin care products are purchased by women for their men.

And again - it is by default rather than design. That's just how things are "in the beauty industry. That's how I've always been - that he will always be. Unless someone bravely stands up, points his finger at this gaping problem, and said loud enough for those with foresight and courage to be heard: men are important men in the beauty industry

Why men are important men in the beauty industry

Basically there are two answers to this:

Reason # 1: Men care segment has consistently out-performs all others in the personal care category, with exceptionally high growth in the men's and men's care anti-aging segment. As such, it's not as if the beauty industry has to create momentum in the market, it is already there, despite the industry of systematic neglect.

Be assured - this growth is not due to the beauty industry's efforts to respond to the needs of men's men. In fact, the beauty industry routinely attributed the upward trend in the perceived success of their campaigns (or schemas, some would say) to feminize men, but women make their employment offer.

Reason # 2: This segment is a niche market is amazingly untapped and under-buffet. There are millions of men out there with billions of dollars that they want, or would like to spend and in turn increase profits beauty industry players of all sizes.

But they can not - because the beauty industry so hell bent on feminizing men, no one is paying attention to the able and willing pool masculine men who refuse to be 'feminised' and who are willing to pledge their loyalty to the industry players that respects his manhood, taking his character, his needs and his propensity to heart and manifest them into reality - if a player has only to present the

As bizarre as this all sounds: the phenomenally huge untapped market worth billions of dollars, a whole industry that shrugs of the shoulders with indifference, not a beauty industry player with foresight and courage to challenge the status quo. It is important to bear in mind that we are talking about the default, not design. It's not as if there is an organized conspiracy in the beauty industry than men. It's not that dramatic.

beauty industry mens Men: You will be assimilated into the collective female. Resistance is futile.

Really, the truth is plain strange. For decades, the beauty industry is targeting everything from product design to marketing to distribution and promotion, only one gender: women - Previous issues of this article series examined the financial aspects behind this practice. And now that there is a large untapped market of people men, it is hard fighting to turn the ship around and focus on them.

So what does it do? By default, it keeps going the same direction - toward women - and trying to fit people into the picture, was selling men's products for women, or forcing people to recognize the (lack of truly masculine alternative) to the beauty industry Pollyanna ideal 'male friendly' products. Men have little choice but to settle for products that are fundamental philosophical and female, despite the statement on the label for men and women in the middle range of colors.

However, the most outstanding work of all - the beauty industry a systematic attack on masculinity. Beauty industry's faith in the effectiveness of the campaign that blatantly go against the nature of men, seeking to change a man and feminize men - continues to this day no signs of relenting. Indeed, this is the beauty industry is a multi-billion dollar "man" problem, and one that will never be solved if things continue to go into default smjeru.Svježe, bold and progressive solution should be sought.

The challenge in the beauty industry: MAN UP

It all boils down to this: it is time for the beauty industry to wake up, open your eyes, and MAN UP fulfilling its promise to millions of people are men out there who expect and deserve more. It is time to look people in the eye and unequivocally pledge:

"Yes, we, the beauty industry, hear you, we respect you, and we are willing to invest - financially, in your needs and do what it takes to rise to the challenge, and we will not just pay lip service to - we are taking action and proves it by offering men the products that complement, enhance and celebrate your manhood - and we are sure that you have a men's facial, men's skin care and men's anti-aging products that you want where you want them. "

is time for the beauty industry toSTOP assault on his masculinity. And, it's also time for the beauty industry to stop using women to do their 'difficult' - mothball campaigns that cleverly and seemingly trying to get men through women. Time to get out of safe refuge behind women's skirts and men interact with men -. Directly on their terms

Why is it such a challenge BOLD? Since all the challenges are worthy BOLD - This is what makes them worth fighting for. This is 21 Century Clarion Call in the beauty industry. MAN-up and include people such as 'people'.

beauty industry players who rise to this challenge and see through to enjoy the fruits of victory. Loyalty of millions of men are men - all new customers with billions of dollars to implement the

Beauty companies that ignore this challenge, or even worse, to bury your head in the sand will taste the bitterness of defeat and watch as they feebly pushed a smarter, stronger and more successful visionaries who know the game changer when they see one.