Why the Beauty Industry Hates Men (Part IV): A Challenge to the Beauty Industry to Man-Up!

The challenge in the beauty industry for Man-Up!

Industry Story: default or design

The story of the industry often tells more than a set of designs. That's when we step back and follow the evolution of the industry, we tend to see things' the way they are, "because that's just how the dominoes fell. It was a sophisticated master plan, not a conscious effort to focus things in one direction , or other -. piece just seems to fall into place

This phenomenon - and very often at that - is, quite frankly, is not always a problem. Not if the default design continues to operate on sound business fundamentals of customer value and generate profits to be (in that order ).

But when it does not work - when it is given within the design harms the entire industry and its clients, rather than helping, it's more of a problem, it is a systemic disaster! It not only takes away the opportunity for established industry Excel and get your full potential, but at the same time, the power of new industry participants to adopt dysfunctional habits, strategies and philosophy of those who are already active in this area.

In short: when the default approach to business does not work, it takes everyone involved - from those who sell, for those who buy. We have heard of win win scenario. Well, this is a lose lose scenario. And one of the most expensive places that this systemic problem rears its ugly head, is none other than the beauty industry.

beauty industry, multi-billion dollar broken promise to men

beauty industry is, in theory at least, all about providing value and improve the lives of its customers. It is about helping clients look and feel more vibrant, attractive, and confident. It is also about protecting their health, reduce or prevent the signs of aging, blocking the damage to the environment and much more. Indeed, when it comes to promises to various industries make their customer base, it's not an exaggeration to say that some promise as bold as a sophisticated and seductive, as well as the beauty industry.

promise that male men deserve the beauty industry to say:

"We, the beauty industry, care and respect for the billion people who make up about 50% of the global population. To demonstrate this protection, we will design men's facial, men's skin care and men in the fight against aging products exclusively for them and then we will deliver these products in a manner and place, to comply with their male preferences and nature. When we accomplish this, we will deliver on our promise to provide value to our customers, and as a result, we will succeed and obtained independently of individual companies, and together as an industry ."

Unfortunately - and by default, not design - the beauty industry is not only fails to deliver on these promises, they never bothered to get them in the first place! In fact, the beauty industry is not only to give up on people, it actually declared war on Masculinity -. What is even bigger blunder

And those of you who work in the beauty industry to know the awful truth.

Instead, the very limited attention to the beauty industry pays male men is geared toward women. Because up to 70% of men care products are purchased by women for women.

And again - it is by default rather than by design. It's just "how things are 'in the beauty industry. That is how it has always been - that's how they always will be. Unless someone is brave, points the finger at this gaping problem, and states loudly enough for those with projections, and courage to hear: Men's Men regardless of the beauty industry

Why Men Men regardless of the beauty industry

Basically, there are two answers to this:

Reason # 1: Men's segment consistently out-performs all others in the personal care category, with particularly high rates of growth in male grooming and men in the fight against aging segment. As such, it's not as if the beauty industry must create momentum in the market, it is already there, despite the industry of systematic neglect.

Make no mistake - this growth is a result of the beauty industry efforts to respond to the needs of men's men. In fact, the beauty industry routinely attributes the upward trend in the perceived success of your campaign (or schemas, some would say) to feminize men, but women's employment do their deals.

Reason # 2: This segment is a niche market is remarkably intact and under-served. There are millions of men out there with billions of dollars that they want, or would like to spend and in turn increase the profits of the beauty industry players of all sizes.

But they can not - because the beauty industry so hell bent on feminizing men, no one pays attention to willing and able pool of men's men who refuse to be 'feminized' and who are willing to pledge their commitment to the industry players that respects their masculinity by taking his life, his needs and his tendency to heart and are manifested in reality - if a player only to present the

As bizarre as all this sounds: the phenomenally huge untapped market worth billions of dollars, a whole industry that shrugs shoulders with indifference, not a beauty industry player with foresight and courage to challenge the status quo. It is important to bear in mind that we are talking about default than design. It's not as if there is an organized conspiracy against the male beauty industry. It's not that dramatic.

beauty industry to Men Men: You will be assimilated into the female collective. Resistance is futile.

Really, the truth is plain strange. For decades, the beauty industry has targeted everything from product design to marketing to distribution of promotion, the only one gender: women - previous editions of this article series to examine the financial aspects behind this practice. And now that there is a large untapped market of men's men, it is hard fighting to turn the ship around and focus on them.

So what do you do it? By default, hold the title in the same direction - towards women - and trying to fit people into the picture, was selling men's products for women, or forcing people to recognize the (lack of truly masculine alternative) to the beauty industry is a Pollyanna ideal 'male friendly products . Men have little choice but to settle for products that are essentially philosophical and women, despite men's statements on the label and the male middle color palette.

But the hardest work of all - the beauty industry, a systematic attack on the industry muževnosti.Ljepota belief in the effectiveness of the campaign that blatantly go against men's nature, seeking to change a man and feminize men - continues to this day, no signs of relenting. Indeed, this is the beauty industry, multi-billion dollar "man" problem, and one that will never be solved if things continue to go into default smjeru.Svježe, bold and progressive solution should be sought.

The challenge in the beauty industry: MAN UP

It all boils down to this: it's time for the beauty industry to wake up, open your eyes, and MAN UP fulfilling its promise to millions of men out there who expect and deserve more. It is time to look people in the eye and unequivocal pledge:

"For me, the beauty industry, you hear, we respect and we are willing to invest - financially, in your needs and do what it takes to rise to the challenge, and we will not just pay lip service - we we are taking action and to prove it by offering people, products that complement each other, celebrate and improve their masculinity - and we are sure that you have men's facial, men's skin care and men in the fight against aging products you want, where you want them ".

is time for the beauty industry toSTOP their Assault on masculinity. And, it's also time for the beauty industry to stop using women to do their 'difficult' - mothball campaigns that cleverly and seemingly attempt to men through women. It is time to get out of safe places to hide behind the skirts of women and men interact with men -. Immediately on their terms

BOLD Why such a challenge? Since they are all worthy of the challenges are in bold - this is what makes them worth fighting for. This is 21 Century Clarion call beauty industry. Man-up and hire people as "people'.

beauty industry players who are on this challenge and see it through to enjoy the fruits of victory. Loyalty million men - a completely new customers with billions of dollars to spend

Beauty companies that ignore this challenge, or worse yet, bury your head in the sand will taste the bitterness of defeat and watch as they feebly pushed a smarter, stronger and more successful visionaries who know the game changer when they see one.